One of the most important, yet often overlooked areas for the small business owner is the development of a marketing plan. An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers needs.
When writing a marketing plan you need to be clear about your marketing objectives and how youre going to achieve them. A good marketing plan sets realistic and measurable objectives; includes budgets and action plans, and allocates responsibilities.
Your marketing plan will include the following elements:
A summary of your marketing plan
1- Background analysis of your business and market
2-Marketing objectives and strategy of your business
3-Your marketing mix
4-Action plans and budgets
5-Organisational implications and contingencies
6-Evaluation and monitoring strategies
For complete assistance in preparing and executing Marketing Plan, contact Knowledge House Management Consultants.
Feel free to talk to us.